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The Innocent Hound

The Innocent Hound

Award-Winning Complete Food and Treats for your Hounds

Based in Yorkshire, we produce a range of luxury air-dried complete food and treats for dogs. We combine human-grade quality British meat with the finest ingredients and our own air-drying expertise to create award winning, grain free products that dogs adore.

Founded in 2013, the business was inspired by Bongo the rescue lurcher. We are passionate about dogs and committed to making high quality dog food and treats.  The health and wellbeing of dogs is at the heart of everything we do.

Air-Dried Complete Food 

We have created a unique type of food that is different to other dog foods.  Combining the benefits of raw food with the convenience of a kibble, it has been developed with leading nutritionists whilst staying true to our company’s values.

The food has not been cooked or exposed to high temperatures, nor is it highly processed.  The quality raw ingredients are simply combined then gently dried for up to 5 days resulting in a semi-moist, great tasting, healthy and nutritious feast. 

Suitable for everyday feeding, our complete food offers total convenience for dog owners. Available in 7 different flavours including British Lamb Casserole, Wild Salmon Fishcakes and Gourmet British Duck, we have a flavour to keep all hounds happy. Not sure which flavour to choose? Try the 100g sample pouches at

Luxury Dog Treats

Our luxury dog treats are air-dried to retain their nutrients and flavour and as they are not cooked, they are suitable for raw feeding. They are grain-free, hypoallergenic and with many of our treats being single protein, they are suitable for dogs with allergies. We offer a range of sausages, sliced treats and a Fine Health range of support products. 

Fine Health Support 

As our dogs get older, we sometimes find that they need a little bit of extra help. The Innocent Hound Fine Health range has been created specifically with adult dogs in mind and offers additional support for teeth, joints, skin and coat. Lovingly handmade by us, these Fine Health air-dried dog treats contain targeted levels of active natural ingredients to support your dog’s health. 

Happy Birthday

We are proud to have created The Innocent Hound Birthday Cake Mix - The UK’s first meaty cake DIY mix for dogs. This award-winning recipe includes air-dried British duck and grain free flour, it’s easy to make, quick to bake and perfect for a paw-ty! 

Special Offer:

We are pleased to offer all members a 15% discount on any order. 

Simply use the code LIFESTYLE15 at the checkout. 

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Tel: 44 (0) 1937 841175

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